Storm in the 400 gram dahi cup as summer volumes surge

The packaged dahi (yogurt) market in India is growing at a phenomenal pace in excess of 20% year on yr. Photo PSA

Direct lenticular for 3D furnishings on POS and labelBreakthrough in 3D as Printed Eyes takes on Next Characterization in FranceThe potential for lenticular press has 'no existent limits' thanks to new technology able to impress the lens straight onto whatsoever type of transparent substrate, to deliver 'impressive' three-dimensional (3D) optical effects combined with photographic-quality printing more than speedily and cheaply than ever before, say the developers of a system initially launched for signal-of-auction (POS) applications and on rails to enter the labels market place before the end of 2022 under the Popims Printed Optics brand.Photograph of the Berger Sky Natural cease colors 3D billboard produced by JWT Mumbai in IndiaPrinted Optics has recently taken on its first certified characterization printer. Side by side Characterization, a specialist in 3D labels using printed optics based in French republic, was appointed by French software and patents developer Popims LensPrinter, the lead company in the project.

Pierre Guigan, manager of Popims LensPrinter, told Packaging Southern asia that Next Characterization "volition also be the laboratory to develop new furnishings." The visitor which previously was known as ETTA is headed by its new president Didier Guenu.

The first certified printer manufacturer in the POS market, SwissQprint, of Switzerland, introduced the technology, which it has renamed Droptix, at the digital print show Fespa in Cologne in 2015. Unlike standard lenticular printing calling for expensive lenses, the lens is printed by applying varnish to a transparent substrate. This makes the optical event quicker and cheaper to produce and allows the user to print 2d high-definition (Hard disk) images in combination with 'astonishing' 3D furnishings says SwissQprint.

In Feb 2022 the technology had its first commercial unveiling in France in its largest-always POS application by the luxury cosmetics brand Lancôme. The 1.75 x 3.65 metres billboard was installed as part of a two-week product promotion within Galeries Lafayettes Haussman, a landmark shop in the centre of Paris.

"Lancôme was the start commercial user of this engineering in so large a format," said Guigan, adding that Unilever and L'Oréal were previous sponsors of the technology. To explain the innovative elements of Printed Optics that improve on existing lenticular printing, Guigan said, "Nosotros print the lens directly on any blazon of transparent substrates thank you to patents protection and specific software and chemical science developments, and the technology gives lenticular more depth and numerous new products and applications. It is now possible to employ lenticular directly on a shop window or make a roll-up . Almost any size is possible."

Meanwhile the technology is being optimized for labels and trial results are 'very good' said Guigan. "We have very innovative solutions to come up in the labelling industry. Lenses are reduced to 60 microns in bore and printed in UV flexography. With 3D furnishings such as moiré mixed with photographic printing quality, results should be impressive." He said Printed Optics is targeting personal care, peel care, beverages and other product categories that use adhesive partial labels, and marketing campaigns will launch new products with specific brands.

In large-format applications Digital Packaging, of Sèvres in France, is the nearly advanced user. Printers effectually the world can utilise the technology nether license, said Guigan: "Each license allows a specific printer to be trained to offer all achievable effects. The printer and license relate to the needs of a detail terminate client. Eventually all licensed printers volition go experts in all types of effect on whatsoever substrate. "There is no real limit to what can be accomplished using the applied science. The first 'classic' license was issued in June 2022 and now some 110 printers effectually the world are geared upward to produce on a limited scale."

Guigan explained that SwissQprint is certified for large format POS products and supplies resellers who give printers the training and back up they require. Last customers tin can achieve the effect they want from printers using the flatbed presses for POS product on thicker substrates, and at present the skill and equipment is mostly located in Europe, the United States of America and Communist china, said Guigan.

A prototype 3D characterization awarding back in 2022 took the form of a 3D cut-out of a bottle, displayed by Printed Optics supplier Sun Chemical at the German Interpack packaging prove. By the end of 2022 label printers will take admission to licenses and specific varnishes developed and supported by Sunday Chemical and 3D certification by GraphiLabel and Popims LensPrinter. The technology volition be bachelor to any high-quality characterization printer equipped with a flexography printing of minimum 8 colors. The license for patents is based on book with the cost of production estimated to be around three Euros (Rs 240) per one,000 labels.

As you bring together us today from India and elsewhere, nosotros accept a favour to ask. Through these times of ambivalence and challenge, the packaging industry in Republic of india and in most parts of the world has been fortunate. Nosotros are now read in more than than 90 countries as our coverage widens and increases in impact. Our traffic as per analytics more than than doubled in 2022 and many readers chose to back up us financially fifty-fifty when advertising fell to pieces.

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Source: https://packagingsouthasia.com/supply-chain-function/design-marketing/retail-audit-dahi-in-delhi-ncr/

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